The New Battle for AI Visibility

The Quiet Crisis: When Great Brands Become Invisible

The architecture and design materials world is entering a new shift from catalogs → websites → AI.

The uncomfortable truth is that most brands have no idea what designers are actually asking these AI systems.

And when you don’t know the questions, you can’t own the answers.

Brands Don’t Know the Prompts. And That Changes Everything.

Inside answer engines, visibility doesn’t come from SEO, ads, or backlinks.

It comes from the exact prompts designers ask.

But today:

• Brands can’t see the prompts.

• They don’t know what designers are asking for.

• They can’t measure when (or if) they appear inside answers.

• And they can’t improve what they can’t see.

Design leaders and brand owners are essentially flying blind inside the most influential discovery channel of our generation.

“You can’t optimize for a conversation you cannot hear.”

The First Material-Intelligence Platform Built for the AI Discovery Era

Peeko gives material brands something they’ve never had before. A real view into the real prompts designers actually ask AI systems. Actual designer conversations. At scale. Every day.

How Peeko Solves the Visibility Problem

1. Real AI Conversations

Peeko uses a dataset of real, high‑intent AI conversations from designers and architects.
It identifies exactly what users are asking inside answer engines. This is the first time brands can finally see:

• What designers really need

• What terminology they use

• What specs matter most

• Which product attributes appear in prompts

2. Smart Keyword Filtering for Industry-Relevant Prompts

Peeko automatically filters millions of prompts to keep only those that actually matter for architecture and materials.

No noise. No irrelevant queries. No manual sorting. After all, Peeko itself is one of the leading search engines too. 

3. Semantic + Model-Level Validation

Every prompt is validated using multiple AI models to:

• Remove ambiguous questions

• Filter irrelevant searches

• Prioritize real buyer intent

• Ensure prompts reflect genuine industry need
  
  

4. The Outcome: Authentic, High-Intent Prompt Sets

For the first time, brands are measured against real designer demand, not keyword lists or marketing assumptions.

Why This Matters for Brand Owners and Decision Makers

This shift isn’t optional. It’s structural, And the brands who understand it now will lead the next decade of material discovery. In the emerging AI landscape, the brands that win aren’t the ones with the biggest websites. They’re the ones who show up at the moment of intent. Inside the conversation. Inside the answer. Peeko makes that possible.